I am very excited about this year’s 2013 California Farm & Flower Guide. The project is well underway, with another fantastic design by the team at Florists’ Review. This year’s project feels even more involved and important because of the increasing momentum for American Grown Flowers by consumers.
Because California represents approximately 80% of the flowers domestically produced, this guide provides a window into the flower fields of America. While California may represent the majority of the domestic flowers grown in the United States, the vast majority of the flowers sold in the U.S. are foreign. In fact, over 80% of all flowers sold in the U.S. are imported, primarily from South America.
Therefore our farm guide becomes an important publication to help tell the story of our family flower farms in California, encouraging local retailers, florists, designers and event planners to pick American Grown flowers when they place their orders. It makes a difference, not only to our farms, but to the communities that they support.
If you’d like a copy of one of our 2012 Farm Guide, please let me know and I’d be happy to send one to you. In the meantime, be on the look out for the 2013 edition, its sure to be beautifully packed with what you might expect growing in California.