Why I Fly with Flowers & You Should Too

In my efforts to promote and advocate for our flower farmers, I fly a bit.

There are three reasons I believe you should fly with flowers.

There are three reasons I believe you should fly with flowers.

How much?

I always answer, “more than some, less than others.” The answer has to be relative.

I have learned a lot of “tricks” from my air travel experience though; like wear slip-on dress shoes, have a pair of Bose headphones and avoid the security line that involves a stroller. However, the most valuable tip I can share from all my air miles is to travel with flowers. It doesn’t always work out for me to bring along a bouquet, but since I’m often leaving an event or a farm, it just works perfectly to take one with me.

My plan… give it to the first flight attendant that greets me on the plane.

The results…always predictable. Super surprised, super appreciative…stunned really.

So, what happens next is predictable too and Southwest flight attendants are always the best about acknowledging their appreciation of flowers. I captured this fun “flying with flowers” moment on a Southwest flight from this summer:

 

Maybe a complimentary beverage isn’t your thing, but I believe there are three reasons why flying with flowers is a good idea.

1. The Audience

There is a tremendous amount of exposure that happens when you travel. The airport shuttles, terminal, security, the gates and of course the plane. You pass a lot of people. Now, flying with flowers does involve taking them through security, but it’s worth it. I can’t tell you how many opportunities I’ve had to discuss what I do, who I work for and why buying American Grown flowers is important. People see you with flowers and they just have to ask, “who’s the lucky lady?” “Is someone in trouble…?” “Did you win an award?” I’m always happy to talk to those who make the effort to talk to me.  When they hear that I know the farmer personally and I tell them where that farm is — in a community nearby — it makes the connection that many people have never before considered. They learn that they have a choice where their flowers come from and they’ll pledge to buy locally grown flowers. Why?  Because origin matters.

2. The Benefits

So far, I’ve not received a 1st class upgrade for giving flowers to a flight attendant. However, 90% of the time I bring flowers on board and give them away, it gets mentioned during the preflight preamble. One of the times the response and mention by the flight attendant was so great and went on so long that I got uncomfortable because I was “that guy.” However most of the time its a light, friendly and fun mention of appreciation that makes the effort worthwhile and probably gets some fellow passengers thinking about buying some flowers before they get home!

3. Just Because

I’m around our flowers a lot. And it’s easy to take their beauty, their effects and their value to others for granted. So, flying with flowers helps me keep it real. Taking flowers to the airport helps me connect with consumers, with flower lovers, with people… You see how much they love flowers, want flowers, notice flowers. Its a good reminder. It also reminds me that its important to give flowers to others, “just because.” Imagine if you were a flight attendant having a long day, dealing with rude passengers and then one of them hands you a bouquet of flowers and says thank you for what you do… It’s then you see the difference flowers can make.

I’ve learned that “Just Because,” is always the best reason to fly with flowers, give flowers or receive flowers. Try it!

Do you have a flying with flowers experience to share?

What other “Just Because” opportunities are there that are like flying with flowers?

Burbank.  Boarding from the back.  My favorite.  #SoCal

Burbank. Boarding from the back. My favorite. #SoCal

 

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Cheryl Grocock

    Love it! Great example of living your brand.

    • fieldposition

      Thanks Cheryl! Flying with flowers always makes business travel more enjoyable. 😉

  • dkprinzing

    Kasey, I couldn’t agree with you more~ I love taking flowers with me – usually to teach a design workshop or speak to a garden club audience. Last summer I flew to Cincinnati and brought armloads of field-grown dahlias from Washington state with me . . . here’s the picture. Everyone was so enthralled with their beauty, from the TSA guys to the flight attendants (no, I didn’t give away these flowers, sorry), to the students who enjoyed designing with them in the following day’s workshop. I had to revive these dahlias in my hotel’s mini-bar fridge overnight, but they made the trip with flying colors. #americangrown #originmatters #slowflowers

    • fieldposition

      Thanks Debra! You are a great ambassador for our farms and their flowers.
      I appreciate you sharing your experience. It makes a difference!

  • Dave Dowling

    At our farmers markets we go out of our way to make sure new mothers get a free bouquet on their first trip back to the market after having a baby. It doesn’t matter if she is a regular customer of ours, she gets a bouquet. One week this summer we had three new mothers in one day. It puts a smile on everyone’s face.

    • fieldposition

      That is fantastic Dave. I think that’s great. Any pictures? Share them here, I’d love to see the smiles you guys generated. Thanks for sharing.