What’s going on in California?
As I travel the country speaking with people about our industry, our farms and the American Grown Flower movement, I undoubtedly get asked where I’m from. After sharing that I live in California, the conversation typically turns to a discussion about the state, a recent headline they read , a news report they watched or a trip they took to the California coast. If they are in the industry, they may start “talking shop” about our California Grown Flowers.
Regardless, I always enjoy the discussions and am struck by the varying impressions and opinions people have about the Golden State and, specifically, their understanding of California flower farming. Yes, California is the largest producer of cut flowers and greens in the United States, providing almost 80 percent of domestic production and approximately $300 million in farmgate value.
That’s a lot of flowers.
But these aren’t corporate farms, venture capital companies or multi-national conglomerates growing flowers in California. They are family farms, dedicated to the craft of growing flowers, in some cases, for more than six generations. So, during this time of growing consumer interest in where products, like our food, are coming from, we thought we’d provide some posts that feature California flower-farming families, highlighting their farms, their flowers and their continuing commitment to grow, develop and expand their operations to meet this increasing demand for flowers grown here in the U.S.
We’re calling this series, “California Growing,” and for the next several weeks, the CCFC will be publishing a collection of stories on some of our farms that have great examples of investments they’re making in growing their farms and increasing production – and that have a bullish outlook on their future ahead.
I hope the series helps answer questions, inspires and provides perspective on what is really going on in California.
The series kicks off in Santa Paula, California, at Joseph & Sons’ flower farm.
Here are just a few examples of quotes from these stories: