Last year, we experimented with Facebook Live during our American Grown Field to Vase Dinner Tour. Broadcasting live from a flower farm has its challenges, but we found that providing that live connection with people who weren’t able to attended to be both valuable and important, even appreciated.
So, this year, we’re committed to going “live” at every dinner.
At our first dinner of the season at Len Busch Roses in Minnesota, Niesha Blancas, our social media guru, interviewed our flower farmer Patrick Busch and our floral designer (and event planner) Sandy Schroeck.
Patrick and Sandy did a great job sharing what it takes to host one of these special events and most importantly, explaining the “why.”
Of course anything can happen when we go live, which is also what makes the videos very authentic and provides a great account of how the American Grown Flower movement is continuing to grow and impact the floral industry.
There is great momentum for telling the story of why #OriginMatters.
Check out these three videos from our first dinner at Len Busch Roses. Let me know what you think and if you have any feedback, thoughts or suggestions on how we can continue to improve these live broadcasts from our dinners. Please let me know either in the comments section or send me an email.