This year’s Rose Parade efforts to promote California Grown Flowers didn’t end when the parade was over.
In fact, besides the thousands of consumers who come early to see the floats being decorated, even more people come to the Tournament of Roses Post Parade event.
Thanks to Miracle-Gro, over the past two years, the CCFC and the California Grown campaign have worked together to host a booth during Post Parade. It has helped reach even more people with the CA Grown message, encouraging everyday consumers to look for and buy flowers with the CA Grown logo.
This year was my first opportunity to go to Post Parade with our team, and see for myself just how many people attend. I was amazed. The sea of people reminded me of Disneyland and with all of the floats on display, it actually looked like Disneyland.
All in all, it was another great year and a great opportunity for us to reach more people as our team, led by Niesha Blancas, handed out 15,000 stickers, 5,000 buttons, 4,500 coloring contest sheets and 800 invitation cards to our Field to Vase Dinners and the annual Monterey and Carpinteria Open Houses.
A big thank you to Niesha who led the charge and held down our CA Grown fort during Post Parade. It wasn’t the warmest Post Parade on record, and she was there Monday following the parade and all day Tuesday talking with people. I also want to thank California Grown Executive Director Nick Matteis for the program’s continued partnership during Post Parade.