We Reached Thousands Of Consumers During Post Parade Event

Rose Parade Floats Draw Thousands After the Big Show

This year’s Rose Parade efforts to promote California Grown Flowers didn’t end when the parade was over.

In fact, besides the thousands of consumers who come early to see the floats being decorated, even more people come to the Tournament of Roses Post Parade event.

We had a great team of volunteers this year helping us reach consumers for California Grown Flowers during the Tournament of Roses Parade. The CA Grown team pictured here (L to R) includes Anna Kalins, Ashley Nally with Calla Co., Niesha Blancas and Cathy Blancas.

Thanks to Miracle-Gro, over the past two years, the CCFC and the California Grown campaign have worked together to host a booth during Post Parade. It has helped reach even more people with the CA Grown message, encouraging everyday consumers to look for and buy flowers with the CA Grown logo.

We handed out 800 cards inviting people to our farm tours and the American Grown Field to Vase Dinners in 2017.

This year was my first opportunity to go to Post Parade with our team, and see for myself just how many people attend. I was amazed. The sea of people reminded me of Disneyland and with all of the floats on display, it actually looked like Disneyland.

Everyone loves the CA Grown brand.

Kids, families, adults all loved the swag at Post Parade.

There was an incredible amount of people who came (and paid) for this year’s Post Parade held at the Pasadena High School campus.

All in all, it was another great year and a great opportunity for us to reach more people as our team, led by Niesha Blancas, handed out 15,000 stickers, 5,000 buttons, 4,500 coloring contest sheets and 800 invitation cards to our Field to Vase Dinners and the annual Monterey and Carpinteria Open Houses.

Niesha Blancas greeting consumers, sharing our message and encouraging people to look for the logo when buying their flowers.

See More Post-Parade Pictures on Flickr

A big thank you to Niesha who led the charge and held down our CA Grown fort during Post Parade. It wasn’t the warmest Post Parade on record, and she was there Monday following the parade and all day Tuesday talking with people. I also want to thank California Grown Executive Director Nick Matteis for the program’s continued partnership during Post Parade.

So many CA Grown buttons. People took them and wore them proudly.

California Grown’s Executive Director Nick Matteis and I at Post Parade.

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