Safeway Goes Blue Before Valentine’s Day

CA Grown Flowers Are Front and Center

Safeway floral departments throughout Northern California have turned blue just in time for Valentine’s Day.

A new Safeway floral department display in Northern California uses blue buckets to feature and help consumers identify flowers that are grown in the Golden State.

Blue?

Yes! The Northern California division stores are featuring all of their California Grown Flowers by displaying them in blue buckets. In addition to some point-of-purchase signage, the buckets help customers quickly identify which flowers are part of their CA Grown offerings.

The blue bucket display featuring California Grown Flowers will continue through next week’s Valentine’s Day holiday. This show of support (and supply) for California Grown Flowers in Safeway’s Northern California stores isn’t unusual. Representatives from the Nor Cal region report that their department is generally stocked with anywhere from 50 percent to 75 percent California Grown on any given day.

The blue bucket display, combined with the beautiful “CA Grown” posters, really do a great job of connecting the dots on the importance of the origin of flowers for consumers to consider before Valentine’s Day.

It probably helps sales, too!

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