Rose Parade Coverage Is Coming In

We're Bringing CA Grown Flowers Back to the Rose Parade

Media coverage of the Commission’s efforts to raise the profile of California Grown Flowers during the Rose Parade has begun.

CBS Channel 8 did a long segment that included a tour of Resendiz Brothers Protea Growers, highlighting Mel’s passion for flower farming and his support for bringing more California Grown Flowers back to the Rose Parade.

Reporter Shannon Handy toured Resendiz Brothers and brought flowers back to the studio to share with the audience during their live broadcast.

Another great feature was recently published in the Times Standard in Humboldt County. The article highlighted Sun Valley Floral Farms and its tradition of support for the Commission’s efforts in Pasadena.

Sun Valley’s Bill Prescott, a CCFC Promotion Committee member, was quoted in the paper saying, “It’s a real honor to have our flowers in the Rose Parade.”

Pasadena Now also covered the commitment of Rose Parade float teams who have elected to become Certified California Grown. 

The article highlights John Sass, vice president and general manager of Miracle-Gro®, saying, ““We are happy to continue our support for California’s farmers through the California Grown Certification program.”

You can help us spread the news by sharing these recent news stories on your social media pages, including Facebook, Twitter and Instagram. These are great examples of the collaborative efforts underway by our farms to wave the flag for California Grown Flowers at this year’s Rose Parade.  Make sure to tag us! @CaliforniaGrownFlowers on Facebook and @CAFlowers on Twitter

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