Rose Parade Coverage Continues

Examples of Winning Efforts to Raise the Profile On California Grown Flowers

We certainly go to Pasadena each year to support Cal Poly Universities, providing farmers to help answer the questions of thousands of people who visit. We provided over 54,000 stems of flowers for Cal Poly’s float, and California farmers provided hundreds of thousand more stems on the different floats throughout the parade. Miracle-Gro won this year’s Queens Trophy, and during media interviews, repeatedly mentioned that they used 32,000 California Grown roses on their float this year.

We also certify the California Grown floats, which helps us draw media attention that highlights those teams that  have successfully met the requirement of having 85 percent or more California Grown Flowers.

Click to read blog post by Secretary Karen Ross.

I attended the parade this year, but I received texts and messages that the Certification of California Grown was mentioned on ABC’s broadcast of the parade. That is great news.

An excerpt from the Society of American Florist’s weekly email newsletter. Click to read the complete report.

We are also watching coverage and mentions for California Grown Flowers continue to come in as the media, bloggers, etc. write and report on the award-winning floats in Pasadena this past week.

Cal Poly’s award-winning California Grown Certified float was the only float featured in Tuesday’s issue of the Wall Street Journal.

All of this adds up to more awareness, more conversations and more mentions of California Grown Flowers to consumers, stakeholders and people who care about where their flowers come from.

Click to read the complete article.

We’ll have a full report on the coverage captured in the weeks ahead, but I wanted to share some examples that I’ve seen or have been shared with me.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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