This certainly wasn’t breaking news by the New York Times, but it was definitely affirming to read its report on what many of us have been seeing for several years now, “this country is in the midst of a floral revolution.”
The article goes on to make some observations on the trend toward American Grown Flowers, highlighting that “flower arrangements have become wilder and stranger, incorporating all manner of seasonal flora plucked from the woods, the garden, the roadside and the vegetable patch.”
These types of floral elements, of course, aren’t conducive to the rigors involved with importing flowers, which the article’s author, Deborah Needleman, also addresses. Needlman doesn’t pull any punches when she goes on to share her feelings about flowers imported from Latin America by saying, “Most of our cut flowers are imported from Latin America, where labor is cheap, working conditions harsh, regulations lax and chemicals prevalent — and that’s just the growing part. Then, after being jacked up on fungicide, dunked in vats of preservatives and jostled and manhandled for about a week, these odorless, uniform, sturdy flowers with their enormous carbon footprint come to rest in our florist’s hands or in our homes. Nice.”
That’s a rather condemning judgment on the flowers that currently make up roughly 80 percent of what’s sold in the U.S. today.
We know that 74 percent of consumers have no idea where flowers come from. We also know that 58 percent of people would prefer to buy American Grown Flowers if given the choice. I guess the question is, will articles like this one help catapult the conversation on why buying American Grown Flowers matters into the mainstream? Will a majority of retailers and local florists begin seeking more home-grown blooms to sell their customers? Will this growing group of small-acre farmers be able to help compete against the 80 percent of imported product that exists today?
It is a trend that we are certainly rooting for …