Live Television Helps Drive Awareness For Certified American Grown Flowers

American Grown Field to Vase Dinner Featured on KARE, WCCO

Click to watch a segment with Sandy Schroek on CBS WCCO.

Floral and event designer Sandy Schroeck made two live television appearances in advance of the American Grown Field to Vase Dinner held last week at Len Busch Roses in Minnesota. Sandy’s WCCO appearance was the second live floral demonstration she did in the Minneapolis market to invite the public to the unique event where guests dine among the flowers on a local farm. Sandy did a great job, and we saw a great response from television audiences who watched the segment and quickly saved their seats to attend the dinner.

During the KARE channel 11 segment on Feb. 11, the chef from Common Roots Catering walked through his recipe for Tart Cherry-Thyme Pork Loin, a dish that was served on the flower farm.

Click to watch segment on NBC KARE.


It’s great to see the interest and opportunities that come together as we promote the dinner tour and the cause behind it. Watching Sandy explain the importance of buying American Grown Flowers is not only critical to encourage people to attend our Field to Vase Dinner events, it also raises awareness about issues of origin and drives home the fact that not all flowers are grown domestically. Just one more way we’re reminding people that if you’re looking to support flower farmers in the United States and buy locally, it’s important to look at the label for flowers, too.

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