It seems like everyone is talking “Farm to Fork,” these days. Don’t you agree?
Having recently moved to Sacramento, I have found myself smack dab in the middle of the “Farm to Fork” Capital of America. And recently I read that Whole Foods is planning on growing a rooftop crop above one of their new stores near Boston. Yes, the produce is expected to be grown on their roof and sold in their store…
It seems that the fervor for all things local and the support for family farmers is at an all time high.
So what about flowers?
Representing the flower farmers of California, the conversation seems all around us, but not necessarily including us. In the race towards all things locally grown, it seems that the flowers people place on their dinner table are not considered to meet the same locally grown expectation. You’ll note that I used the word, “considered.” The point being that people just simply have not considered where their flowers come from, like they do their food. Therefore, the decision a consumer made wasn’t a decision at all. They simply purchased what was presented or offered to them. In today’s flower market, the decision on where a flower comes from was made by someone else long before a person makes their purchase in a store.
Isn’t that interesting?
This Saturday will be the 4th consecutive year where the flower farmers in the Santa Cruz and Monterey Bay area will open their doors and invite the public to get to know their flowers, their farm and their families. With California representing 80% of what remains in U.S. cut flower production, this is a very unique opportunity for people to see how and where flowers are grown and learn why buying locally grown makes a difference.
It’s fun for the whole family. I’ll be there. I hope you’ll join me in supporting these local flower farms.
Why do you believe flowers haven’t been considered as carefully by consumers when it comes to buying and supporting local?
What could our farms be doing to help educate people about the importance of where flowers come from?