This month’s Bloomin’ News features my experience flying with flowers. Bloomin’s editor Peggi Ridgeway contacted me after I posted my most recent experience giving flowers away on Delta Airlines. She asked if they could publish the story in the spring edition of their publication.
The article is featured on the cover and can be found on page 6 in the magazine.
So be sure to check out this month’s Bloomin’ News, a publication of the Original Los Angeles Flower Market of the American Florists’ Exchange.
You can also find the other posts I’ve done on my travels with flowers in the following posts:
Great Coverage For American Grown Field To Vase Dinner Return To Carpinteria
It was great to see such a beautiful spread in this weekend’s Santa Barbara News Press featuring Debi Lilly’s support for and involvement with our next American Grown Field to Vase Dinner in Carpinteria.
A celebrity event planner, Debi provided readers with tips on recent floral trends, while encouraging people to join her in person at the workshop she is hosting at Gallup & Stribling Orchids on March 30 in conjunction with our Field to Vase Dinner later that evening. Debi will also be our featured designer Thursday night, responsible for designing the tablescape at the dinner.
Floral design workshops are one of the newest evolutions of the American Grown Field to Vase Dinner Tour. We have an amazing group of designers involved with the tour this year, and each of them will be hosting a flower-filled event for people to add to their experience with American Grown Flowers.
If you’d like to to experience one of these incredible workshops and then stay to enjoy a Field to Vase Dinner, you can register here! To join Debi Lilly in Carpinteria, register today! Seats are limited.
This certainly wasn’t breaking news by the New York Times, but it was definitely affirming to read its report on what many of us have been seeing for several years now, “this country is in the midst of a floral revolution.”
The article goes on to make some observations on the trend toward American Grown Flowers, highlighting that “flower arrangements have become wilder and stranger, incorporating all manner of seasonal flora plucked from the woods, the garden, the roadside and the vegetable patch.”
These types of floral elements, of course, aren’t conducive to the rigors involved with importing flowers, which the article’s author, Deborah Needleman, also addresses. Needlman doesn’t pull any punches when she goes on to share her feelings about flowers imported from Latin America by saying, “Most of our cut flowers are imported from Latin America, where labor is cheap, working conditions harsh, regulations lax and chemicals prevalent — and that’s just the growing part. Then, after being jacked up on fungicide, dunked in vats of preservatives and jostled and manhandled for about a week, these odorless, uniform, sturdy flowers with their enormous carbon footprint come to rest in our florist’s hands or in our homes. Nice.”
That’s a rather condemning judgment on the flowers that currently make up roughly 80 percent of what’s sold in the U.S. today.
We know that 74 percent of consumers have no idea where flowers come from. We also know that 58 percent of people would prefer to buy American Grown Flowers if given the choice. I guess the question is, will articles like this one help catapult the conversation on why buying American Grown Flowers matters into the mainstream? Will a majority of retailers and local florists begin seeking more home-grown blooms to sell their customers? Will this growing group of small-acre farmers be able to help compete against the 80 percent of imported product that exists today?
Celebrity Party Planner To Help Host Our Next American Grown Field To Vase Dinner
Our next stop on the American Grown Field to Vase Dinner Tour will be at Gallup & Stribling Orchids in Carpinteria, California, on March 30. This stop is going to be a very special one as the tour returns to the place where the effort to host farm-to-fork meals on flower farms across the country began. The very first American Grown Field to Vase Dinner was held at Westland Orchids in 2015.
So, it only makes sense that we’d have a very special designer helping to host our return to the nation’s “flower basket.” Debi Lilly of A Perfect Event will be sharing her passion for American Grown Flowers and her design talents as we host a beautiful dinner inside the orchid greenhouse at Gallup & Stribling. Debi has an impressive resume of design experience and work. For more than 10 years, she was Oprah Winfrey’s “Favorite Party Planning Pro.” She has also been the featured designer within the floral departments of Vons and Safeway throughout the United States with her Debi Lilly Designs Collections.
I’m looking forward to meeting Debi in person for the first time at next week’s dinner. I’ve been in the industry for almost 10 years and have known of Debi’s work for about as long, so I’m looking forward to finally meeting her and working with her to host an amazing Field to Vase Dinner.
Promotions for our Field to Vase Dinner Tour could be found in Vons and Albertsons stores throughout Southern California. Vons and Albertsons are sponsors of the Field to Vase Dinner in Carpinteria.
A big thank you to Vons and Albertsons for their support of American Grown Flowers and their sponsorship of the Field to Vase Dinner in Carpinteria.
Local Newspaper Highlights American Grown Efforts In Washington, D.C.
CCFC’s Governmental Affairs Chair Benno Dobbe was recently featured in the Colombian for his meeting with Congresswoman Jaime Herrera Beutler while in Washington, D.C., earlier this month.
Woodland’s Holland America Flower Gardens owner Benno Dobbe, left, presented U.S. Rep. Jaime Herrera Beutler, R-Camas, with a scarf during his visit to Washington, D.C, as a member of the California Cut Flowers Commission’s Governmental Relations Committee.
Congresswoman Herrera Beutler is one of the co-chairs of the Congressional Cut Flower Caucus that was established in 2014 to help raise the profile of and address issues facing America’s flower farmers. The congresswoman represents Washington State’s 3rd District in southwest Washington that includes Woodland, where Holland America Flowers grows its flowers.
CCFC Governmental Affairs Chair Benno Dobbe of Holland America Flowers.
Despite unusually high temperatures in Washington, D.C., at the beginning of March, Benno presented the congresswoman with a Certified American Grown Flowers scarf in appreciation of her commitment and leadership representing America’s flower farming families.
The Certified American Grown scarf reminds people to take pride in their flowers.
CCFC Governmental Affairs Chair Benno Dobbe of Holland America Flowers (left) with flower farmer Rene VanWingerden of Ocean Breeze Farms (right).
Facebook Live Helps Share the American Grown Field to Vase Experience With Thousands
Last year, we experimented with Facebook Live during our American Grown Field to Vase Dinner Tour. Broadcasting live from a flower farm has its challenges, but we found that providing that live connection with people who weren’t able to attended to be both valuable and important, even appreciated.
So, this year, we’re committed to going “live” at every dinner.
At our first dinner of the season at Len Busch Roses in Minnesota, Niesha Blancas, our social media guru, interviewed our flower farmer Patrick Busch and our floral designer (and event planner) Sandy Schroeck.
Patrick and Sandy did a great job sharing what it takes to host one of these special events and most importantly, explaining the “why.”
Of course anything can happen when we go live, which is also what makes the videos very authentic and provides a great account of how the American Grown Flower movement is continuing to grow and impact the floral industry.
There is great momentum for telling the story of why #OriginMatters.
Check out these three videos from our first dinner at Len Busch Roses. Let me know what you think and if you have any feedback, thoughts or suggestions on how we can continue to improve these live broadcasts from our dinners. Please let me know either in the comments section or send me an email.
Delta Flight Attendants Share Their Appreciation for American Grown Flowers
On my return flight from last weekend’s American Grown Field to Vase Dinner at Len Busch Roses in Plymouth, Minnesota, I presented two huge Certified American Grown Flower bouquets to the first two flight attendants I saw as I boarded my flight home.
Delta flight attendants Christina and Kaitlyn were thankful for the “stunning flowers.”
They were thrilled.
In fact, when I landed in Salt Lake City to change planes, they handed me a very nice thank you note. The thank you note was a “I Fly With Flowers” first. Historically, flight attendants have given me a hug, come by my seat later in the flight to say thank you again, and even announced over the PA system on a Southwest flight that they appreciated the flowers they received from a passenger.
I received this very nice note from Delta flight attendants Christina and Kaitlyn.
You never know exactly what the response might be, but the giving of flowers is always guaranteed to be fun, and the reaction you get is always genuine appreciation.
I’d love to hear any other stories of #JustBecause flower giving. If you have a routine or time when you gave #JustBecause flowers to someone, I’d love to hear your story, too. Just leave a comment below or email me.
The Certified American Grown Flowers that I gave to Delta flight attendants Christina and Kaitlyn were from the American Grown Field to Vase Dinner held the night before.
One word continues to come to mind when I describe the experience we had at the first American Grown Field to Vase Dinner of 2017 at Len Busch Roses in Minnesota: family.
Minnesota flower farmer Patrick Busch greeted guests who came from all over to enjoy dinner on the family’s flower farm.
The entire experience, from set up to tear down, felt like we were working with family. It was all hands on deck to set the table in the middle of their recently renovated greenhouse and everyone I met, everyone involved with producing the event, was super friendly, happy to be there and nice.
Patrick and I just prior to guests taking their seats.
I know, its probably cliche to say, but it was so true. And the niceness would continue with our guests. Everyone who attended was excited to be there and grateful for the opportunity to tour the farm and enjoy a wonderful farm-to-fork meal by Common Roots Catering together on the Busch family’s flower farm.
Founder Len Busch of Len Busch Roses with his wife, Marge, attended the dinner on Saturday. Len shared his pride in the legacy of the farm that has continued on with his son, Patrick, at the helm.
These dinners are magical in the way they connect people in the moment and connect the dots for our cause. Working to ensure that Americans understand where their flowers are coming from is an important opportunity for our farms. These dinners let flower farmers tell their stories. It’s a way for us to raise the awareness for the flower-farming families here in the United States. It is our way to share why #OriginMatters.
The sold out Field to Vase Dinner at Len Busch Roses was an awesome experience for all to see and enjoy.
Check out all of the great photos from our photographer, Christina Olson of Electric Lime Photography, on an awesome evening at Len Busch Roses on our Flickr page.
American Grown Field to Vase Dinner Featured on KARE, WCCO
Click to watch a segment with Sandy Schroek on CBS WCCO.
Floral and event designer Sandy Schroeck made two live television appearances in advance of the American Grown Field to Vase Dinner held last week at Len Busch Roses in Minnesota. Sandy’s WCCO appearance was the second live floral demonstration she did in the Minneapolis market to invite the public to the unique event where guests dine among the flowers on a local farm. Sandy did a great job, and we saw a great response from television audiences who watched the segment and quickly saved their seats to attend the dinner.
During the KARE channel 11 segment on Feb. 11, the chef from Common Roots Catering walked through his recipe for Tart Cherry-Thyme Pork Loin, a dish that was served on the flower farm.
Click to watch segment on NBC KARE.
It’s great to see the interest and opportunities that come together as we promote the dinner tour and the cause behind it. Watching Sandy explain the importance of buying American Grown Flowers is not only critical to encourage people to attend our Field to Vase Dinner events, it also raises awareness about issues of origin and drives home the fact that not all flowers are grown domestically. Just one more way we’re reminding people that if you’re looking to support flower farmers in the United States and buy locally, it’s important to look at the label for flowers, too.
Senator Sponsored SCR 146 Declaring June California Grown Flower Month
Senator Mike McGuire and flower farmer Lane DeVries during a recent tour of Sun Valley Floral Farm in Arcata.
While our organization’s focus has been facing issues on the federal level, CCFC’s past-chair Lane DeVries recently hosted California State Senator Mike McGuire on a tour of his farm, Sun Valley Floral Farm. Senator McGuire was the lead sponsor in the Senate for a joint resolution
Senator Mike McGuire (right, red tie) with his colleagues in the Senate who supported his resolution to recognize June as California Grown Flower Month.
declaring June as California Grown Flower Month.
Last year was a very difficult legislative year for California agriculture. The Assembly and Senate made decisions that have been detrimental to California agriculture’s ability to compete, and remarks were made during debates that farmers won’t soon forget. It’s more important than ever for farmers to sow relationships with their representatives on every level, highlighting the value they bring to their communities and the impact they make on the economy.
Thank you to Senator McGuire for taking the time to visit one of our flower farmers and for your support for California agriculture, and kudos to Lane and Sun Valley for making the effort to host the visit. These relationship-building opportunities do make a difference.