America’s Flowers: Worth Fighting For by Lane DeVries

April Issue of SAF's Floral Management

Did you get your April issue of Floral Management?

Check out CCFC’s Chairman Lane DeVries’ Viewpoint article.

CCFC’s Chairman Lane DeVries of Sun Valley Floral Farms took an opportunity in this month’s Floral Management magazine to address the specific issues and concerns regarding the effect federal trade policies have had on the flower farmers of California.  Titled, “America’s Flowers: Worth Fighting For,” Chairman DeVries’ highlights that California’s flower farmers’ issues and concerns have little to nothing to do with begrudging the success of Colombian flower growers, but rather a frustration with U.S. Government’s trade policies.

“California flower farmers, by and large, don’t begrudge the success of Colombian flower growers. As a matter of fact, many good friends in the flower business are growers in Colombia and other South American countries.”

Chairman DeVries’ article was, in part, a response to February’s Viewpoint article written by SAF’s Chairman Leo Roozen titled, “Colombia: Don’t Begrudge Their Success.”  Roozen’s February Viewpoint was inspired by his recent experience visiting Colombia’s growing operations.  Chairman DeVries highlights that it is the specific U.S. trade policy concerns that have left domestic (not just California) farmers at a disadvantage, rather than frustrations with Colombia’s success and growth in the U.S. market.

Additionally, “Letters to the Editor,” from California flower farmers responding to Roozen’s Viewpoint, were sent in from David Clark of Kendall Farms and Rene VanWingerden of Ocean Breeze Floral Farms who also shared their thoughts on the fairness of the “playing field.” (pg.8).

Lane ends his Viewpoint article highlighting his hope and vision for the future ahead for California’s flower farms, saying:

“I can see a future where consumers request local flowers from local florists, and that’s a future worth fighting for.”

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