Ag Alert Highlights Valentine’s Day Outlook

Kevin Hecteman Interviews a farmer, a wholesaler and me

This week California Farm Bureau’s Kevin Hecteman of AgAlert interviewed a couple of us in the floral industry to get some idea of how things are shaping up, highlighting how a “mid-week” holiday can really help improve sales.

Robert Kitayama of Kitayama Brothers in Watsonville, CA.

California flower farmer Robert Kitayama of Kitayama Brothers is interviewed in the article, highlighting how much the industry has changed.

“Once upon a time, we were the country’s largest rose grower,” Kitayama said. Cost, especially in the face of cheaper overseas competition, is the reason he and others got out of the rose business.”

Robert explains that he sees a younger generation of buyers who aren’t as constrained to the red rose buying tradition and that there will be a lot of gerbera daisies, tulips and orchids for people to enjoy this holiday.

During my interview with Kevin, I explained how the U.S. now produces less than 2 percent of the roses now sold in the United States.

You can read the entire article here.

What does Valentine’s Day look like for you?

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