Eggs, Coffee, Feedly.
It is the combination of these three things that help ensure that I get the energy I need to start my day off on the right foot. It’s a routine that I have built into my busy schedule that I look forward to each morning before I step into the office. One of the non-industry blogs I read each morning is by Michael Hyatt and he recently did a podcast that describes the value of establishing such morning rituals. I’m a believer. This routine makes a difference and I encourage any of you to join me in making sure you get your daily dose of inspiration for the American Grown movement for flowers.
Over the last year, I have been curating a special source of blogs that I subscribe to via Feedly [after losing Google Reader] to help me gain perspective, learn something new and to be inspired. I have personally searched and sought recommendations from my friends on Facebook and my followers on Twitter, which has helped me find these unique industry specific sources.
My morning discipline has been extremely valuable to me in my role as the CEO/Ambassador for the California Cut Flower Commission. Needless to say, when approximately 80% of the flowers sold in the United States are currently being imported from South America, the job of promoting and advocating for America’s flower farmers can feel lonely at times.
However, thanks to the ability to access some amazing examples and individuals via the internet, I know I’m not alone.
The following list is just a partial example of the blogs I subscribe to that highlight the value of America’s hard working flower farmers, reflect the freshness and seasonality of American Grown flowers and helps to inspire their audience to make sure that the flowers on their table are as local as the food on their plate.
I encourage you to build these inspirational blogs into your daily routine [in no particular order]:
Floret Flowers – Farm Journal
by Erin Benzakein
Ironically, I read this blog for the photos. That’s right, I meant what I said.
If the average photo is worth 1,000 words, Erin Benzakein’s photos are worth millions. I certainly read every word from each of her blog posts, but its the images of Erin’s flower farm in western Washington that are unlike anything anywhere else. I admire her commitment to the hard work of bringing American Grown flowers to market and its inspiring to see and hear how her entire family is dedicated to making that happen.
Latest Post: The End is In Sight
Friends in the Country
by Peg Moran
I have yet to personally meet Peg Moran, the author of Friends of the Country, but she and I share a common call to duty when it comes to encoring people to buy locally grown flowers. I no longer just follow her blog, but now we occasionally exchange emails and ideas about what more can be done to help more people get what they are really looking for, fresh locally grown –American Grown– flowers.
Petal & Bean
by Stacy Sanchez
I love Colorado. It might be because I grew up in Montana, but I love seeing what the team at Petal & Bean of Breckenridge are doing with flowers out there in the Rocky Mountains. Like Floret Flowers, the images that Stacy includes in his posts are amazing, with beautiful valley vistas in magical locations surrounded by towering mountain peaks.
While I can’t guarantee that every one of the flowers they use are grown in the United States, you can certainly tell by the palette (the flower varieties) that they design from that many of them probably grown in California, which we appreciate.
Latest Post: Bridal Bouquets and Personal Flowers on Pinterest
Monday Morning Flowers
by Georgianne Vinicombe
You might be noticing a theme. I’m admittedly more inspired by non-California based blogs that feature and promote their support for locally grown, American Grown flowers. If you’re not in California, it certainly takes an extra special effort to grow flowers for market or sell flowers that are grown here in the United States.
However, Georgianne continues to make sure that her customers know that the origin matters to her. She goes out of her way to feature the fact that her local business also sells locally grown flowers. Here is a list of those example posts that I’m aware of:
Latest Post: Meet Arlene Official Mother of MMF
Again, these are just four examples of the blogs that I read for inspiration on a daily basis. I’ll certainly share my complete list when I have more time, but I hope you’ll join me in following the efforts of these folks and their commitment towards local.