Each year, the CCFC works with our farms and the team at Florists Review to publish an annual farm and flower guide that’s distributed in the June issues of Florists Review and Super Floral Magazine.
This guide has been a tremendous resource for wholesalers, designers and floral educators who seek out and count on the updated information, design ideas and farm profiles. A survey of readers was recently done and the response was amazing. Respondents told us that they’d like to see the guide twice a year!
We won’t be going that far, but the enthusiasm and support for the publication is appreciated and highlights the value it brings to the readers and the industry.
The added benefit of this year’s California Farm & Flower guide project will be the relationship it will have to our redesigned website at ccfc.org. A redesign of the Commission’s website is underway and the flowers directory we see in the annual California Farm & Flower Guide will be the same flowers we use in the online digital directory.
So, if you’d like to see your flowers featured on our newly designed website and in the 2017 Farm & Flower Guide, be sure to become a supporter by sponsoring the new guide. The team at Florists Review will be contacting each of our farms for support and sponsorship. June will be here before we know it, so make sure you’re in on this great opportunity to feature your farm and flowers.
Lisa Strydom and Teresa Salts with Florists Review will be contacting farms, but don’t wait! Be proactive and contact them directly today.