One of my goals in 2013 was to become more active with Twitter.
I was somewhat active already on Twitter [read 2009 blog post, “Why I Twitter.”], but I also knew we hadn’t been tapping into Twitter’s true potential as a platform for our farms and their flowers. In fact, I even joined a group called the “Twitter Team” this year to help hold me accountable to my 2013 goal and to better understand the benefits of this social media platform by learning from others. I understood what Twitter was, but I wanted to explore how we could more effectively advance our message that California’s flowers represents America’s fresh and local choice when buying flowers and to help lead the charge in the movement for more American Grown flowers. So, tweeting, retweeting, favoriting and hashtagging has all become second nature and now is a part of my day-to-day responsibilities.
I’ve learned a lot, but I have to say that one of the most important points of learning has been the value of the hashtag.
While my experience with hashtagging has grown with my Twitter experience, we now see the adoption of the hashtag by Facebook, Instagram, Vine, etc. So, now I have a set of 3 hashtags that the members of our Twitter Team and I use predominately when posting on any of these platforms. They are:
Has hashtagging made a difference?
As they say, “a picture is worth a thousand words,” so let me show you.
The “CA Grown” brand has been a tremendous resource for our farms and flowers. Because 74% of people have no idea where their flowers come from, this little license plate logo helps our farms connect with consumers across the country as their local choice, especially when the source of origin of the alternative choices are difficult to identify (approximately 80% of flowers sold in the United States are imported). So, when you combine the “CA Grown” brand, with the “#CaGrown” hashtag, we get to see consumers not only enjoying our flowers, but we see them connect proudly with the brand and its “locally grown” message.
The following are 10 examples of what I’m talking about.
The Flower Farmer Example
The Baby Example
The Professional Example
The Grocery Store Example
The Future Farmer Example
The Just Because Example
The Rose Parade Example
The Political Example
The Florist Example
The Travel Example
You can see many more examples that we have saved on our Flickr page: http://flic.kr/s/aHsjHeDQUc